Audit engagement
Cohort Retention Review
A focused study of how cohorts renew, pause, and return — tied to cash collections rather than vanity retention curves.
Who this is for
Product leads who already have dashboards but need a second pair of eyes on whether retention definitions match money collected.
What we do
We rebuild cohorts from billing truth, overlay pause and win-back paths, and call out where analytics “retained” users are not paying. The deliverable is a cohort workbook plus a one-hour briefing.
Included
- Two cohort definition options compared side by side
- Cash collection overlay for the same cohorts
- Notes on promotions that distort period-over-period reads
Excluded
- Full revenue recognition review (covered in the flagship audit)
- Creative campaign recommendations
Next step
Ask about a retention window and name the months you care about.
Ready to scope this audit?
Share your billing stack and the months you need examined. We reply within two business days.
Request a briefing